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  • Cartoon Characters to Advertise Junk Food? Cartoon Characters to Advertise Junk Food?

    Cartoon Characters to Advertise Junk Food?

Cartoon Characters to Advertise Junk Food?

Is it responsible to use cartoon characters to target advertisement of unhealthy foods at children?

We’re all very familiar with the likes of the Milky Bar Kid and Tony the Tiger, the characters who have been promoting some of the most popular chocolate and cereal products for years. Recently, these guys have had some pretty bad press.

It is well established that marketing has a huge influence on food choice. Evidence shows that children are particularly vulnerable to marketing strategies as they ‘lack an adult’s understanding of advertising intent.’ Additionally, children have […]

By |June 25th, 2018|child obesity|Comments Off on Cartoon Characters to Advertise Junk Food?
  • Is Snacking Good for Kids? Is Snacking Good for Kids?

    Is Snacking Good for Kids?

Is Snacking Good for Kids?

Is snacking good for kids?

We all know kids love snacks, and as parents, guardians or carers, whether your dishing out food on the run, during a major hunger meltdown or as a good old-fashioned bribe for good behaviour, it can be difficult to say no. Our snacking habits are reflected in national food intake, with the average child eating 3 “unhealthy” snacks or sugared drinks a day. This partly contributes to the extremely high sugar intake of the average child, with snacks contributing around 50% of added sugar intake, or the equivalent of around 3.5 sugar cubes […]

By |February 28th, 2018|child obesity, Nutrition fads, nutrition recommendations|Comments Off on Is Snacking Good for Kids?
  • Why is it so hard to lose weight? Why is it so hard to lose weight?

    Why is it so hard to lose weight?

Why is it so hard to lose weight?

Being overweight is often seen to have a simple cause – eating too much and moving too little. It comes as no surprise then that individual weight has now become a “moral” issue in society, where those of us who are carrying a little too much around the middle are blamed for being “greedy”, “lazy” and “lacking willpower”.  While estimates vary, it’s likely that only around 20% of people successfully lose and maintain weight loss, while around 80% of individuals who intentionally lose weight regain it. Clearly 80% of us cannot all be making “bad choices”, so what […]

By |August 8th, 2017|child obesity, Nutrition fads, nutrition recommendations|Comments Off on Why is it so hard to lose weight?
  • The Trouble with Picky Eaters The Trouble with Picky Eaters

    The Trouble with Picky Eaters

The Trouble with Picky Eaters

Does your baby cringe at the sight of some foods? Are you frustrated that he or she is not eating enough fruits and veggies? Do they groan and scream when you try to feed them broccoli?  Do you have trouble convincing them (or even chasing them around the house) to eat their Brussels sprouts? Or did you already give up that fight?

If so, you are not alone. Around half of all preschool-aged children in developed countries are picky eaters. Parents of picky eaters often feel despair and frustration because of their child’s difficult eating habits. Don’t be alarmed […]

By |May 19th, 2017|child obesity, Infant feeding, nutrition recommendations|Comments Off on The Trouble with Picky Eaters
  • How much Exercise does my Child need? How much Exercise does my Child need?

    How much Exercise does my Child need?

How much Exercise does my Child need?

Children’s physical activity is having somewhat of a revival in the national consciousness. Once the preserve of vaguely depressing P.E. lessons and old gym equipment, we increasingly understand how important, fun and vital movement is for optimal health. But are our children exercising enough, how much do they actually need and what truly counts as “exercise”? And most importantly, how can we help our children to move more and sit less?

Current data shows that only 21% of boys and 16% of girls aged 5 to 15 meet activity recommendations; along with only 1 in ten children aged 2 […]

By |May 2nd, 2017|child obesity|Comments Off on How much Exercise does my Child need?
  • The Lowdown on Sleep – for Children (and Adults!) The Lowdown on Sleep – for Children (and Adults!)

    The Lowdown on Sleep – for Children (and Adults!)

The Lowdown on Sleep – for Children (and Adults!)

Our children’s health is incredibly important, as well as increasingly newsworthy in the digital age. Physical activity and good nutrition are constantly cited as areas for improvement, leaving schools, teachers, parents, carers and society grappling with a bombardment of dietary advice and exercise drills.

But there is one vital area of child’s health which seems to be poorly recognised and under reported – the matter of children’s sleep. Sleep can be a contentious topic, and it can seem like becoming a parent means that you are judged on how well your baby, toddler or teen is kipping, leading to a […]

By |March 23rd, 2017|child obesity, nutrition recommendations|Comments Off on The Lowdown on Sleep – for Children (and Adults!)
  • Children’s Screen Time: A Grim Truth Children’s Screen Time: A Grim Truth

    Children’s Screen Time: A Grim Truth

Children’s Screen Time: A Grim Truth

We are becoming increasingly dependent on electronic devices for virtually everything: televisions, laptops, computers, tablets and mobile phones. We have got to a point in time where our baby monitor is connected to our smartphones and our home lights and thermostats can be controlled with a few taps on our tablets (the list goes on). In short, we have made smart devices indispensable in our daily life. And naturally, this trend is catching up to our kids too. Whether they are watching cartoons on TV, surfing the web on their tablets or smartphones or playing games on their PlayStation, […]

By |January 26th, 2017|child obesity|Comments Off on Children’s Screen Time: A Grim Truth
  • The Truth about Diet Fizzy Drinks The Truth about Diet Fizzy Drinks

    The Truth about Diet Fizzy Drinks

The Truth about Diet Fizzy Drinks

Everyone knows that sugary pop is terrible for our health; added sugar and acid combines to cause tooth decay, contribute to childhood obesity and may increase the risk of Type 2 diabetes. They are the best example of what’s known as “empty” calories – lots of energy offered with no additional nutritional benefit. But what about diet fizzy beverages, made with artificial sweeteners? 12.5% of US children are now drinking artificially sweetened drinks daily, but are they better are than the full sugar version?

Artificial Sweeteners

Research into artificial sweeteners and the […]

By |January 19th, 2017|child obesity, nutrition recommendations|Comments Off on The Truth about Diet Fizzy Drinks
  • Unhealthy Snacking: How much is too much for kids? Unhealthy Snacking: How much is too much for kids?

    Unhealthy Snacking: How much is too much for kids?

Unhealthy Snacking: How much is too much for kids?

Sometimes it can feel much easier to grab a chocolate bar or a packet of crisps for your kid’s snacks instead of a healthier alternative. However, these foods can contain a lot of saturated fat, salt and sugar and, over a period of time, too much unhealthy snacking can lead to diseases like obesity, heart disease and type 2 diabetes – to name a few. Recent childhood obesity figures are shocking. Did you know that in 2015/16, a third of 10-11 year olds and over a fifth of 4-5 year olds were overweight or obese? An important […]

By |January 5th, 2017|child obesity, nutrition recommendations|Comments Off on Unhealthy Snacking: How much is too much for kids?
  • Impact of Healthy School Meals Impact of Healthy School Meals

    Impact of Healthy School Meals

Impact of Healthy School Meals

Celebrity chef Jamie Oliver helped stir attention towards the appallingly inadequate quality of school meals in the UK. Before that, the infamous Turkey Twizzlers were an ordinary, and even favoured, item served in children’s lunches across many schools. Turkey Twizzlers are highly processed foods containing more than 40 different ingredients including pork fat, hydrogenated vegetable oils, colourings, flavourings, wheat starch, rusk, and even sweeteners including aspartame. Shockingly (or not), Turkey Twizzlers contain just 34% turkey. The school lunches contained many such highly processed items. Jamie Oliver first attempted to improve the quality of meals in Kidbrooke Park Primary School, […]

By |November 24th, 2016|child obesity|Comments Off on Impact of Healthy School Meals