Is it responsible to use cartoon characters to target advertisement of unhealthy foods at children?
We’re all very familiar with the likes of the Milky Bar Kid and Tony the Tiger, the characters who have been promoting some of the most popular chocolate and cereal products for years. Recently, these guys have had some pretty bad press.
It is well established that marketing has a huge influence on food choice. Evidence shows that children are particularly vulnerable to marketing strategies as they ‘lack an adult’s understanding of advertising intent.’ Additionally, children have […]