Let me paint you a picture: young professional, mid-twenties, whips out her Tupperware in the office kitchen. Her co-workers glance surreptitiously over. “Oh, it’s just courgetti marinated with mango, avocado and mint,” she pipes up, “Really quick and easy. Leaves you feeling fab.”

Forgive me for saying this but, if I was in that office kitchen, I would have to strongly resist the urge to chuck the #under200calories#eatclean#dairyfree#glutenfree #mybodyisatemple#yummy#lunch in her smug-looking face. Few things bug me more than people parading their edible virtuosity for all to see, automatically making me feel guilty for tucking into my peanut butter sandwich. […]